Investing in an e-commerce business is no small feat. While you may spend less time and money than you would have to in a brick and mortar business, you still have to put in a lot of effort into pulling in buyers, encouraging sales, and continuing to make money. This begs the question, what’s the key to having your business revenues steadily grow when you’re the owner of an online store? How do you avoid hitting roadblocks or stagnancy in your revenue generation?
Ranging from excellent user experience to easy website maintenance, there are many factors at play. The good news is that there’s an e-commerce platform, Magento 2, that fulfills most of these deciding factors. Learn some of the important ways in which Magento 2 can prove to be a great help in boosting revenues for your e-commerce business:
Magento 2 Needs Less Maintenance Efforts
For an e-commerce website to require frequent upkeep could mean excessive downtime for the business and loss of potential sales opportunities. Magento 2 websites are considerably easy and cheap to maintain. If you choose good developers for building your Magento 2 website, you can expect the monthly maintenance costs to be minimal, if any at all.
There will be continued work to do, like installing the new bug fixes and site patches released by Magento over time and making certain custom improvements. But these things are intended to make your site function better and, as such, don’t hamper your business in the long run. The architecture of the Magento 2 platform is sophisticated and modular which results in simpler future upgrades.
By needing cheap and easy upkeep, Magento 2 websites help you improve your availability to customers and to always be open to more sales opportunities. Your time, as well as your money, is well spent on things that matter, and not on complicated maintenance issues.
Magento 2 Lets You Add Products Faster
How easily and quickly you can add products to your online store is a crucial factor in determining how much revenue you can generate. If you are selling trendy fashion on your e-commerce store, you can’t afford to spend a lot of time setting up products in the store. As we know, fashion is ever-changing; the sooner you can get your products on the site for sale, the sooner you can get to the selling part.
Magento 2 enables super fast setting up of products in the store. The product import capabilities in Magento 2 are 4 times faster than of those in Magento 1. There’s an efficient product creation tool that follows a step-wise approach to help you create products smoothly and correctly. Even if your store products aren’t time-critical, an easy and quick product addition process still is a helpful feature for your business. It enables you to get more of your merchandise uploaded on the site for sale, preventing technical issues getting in the way of business. The more products you can sell, the more money you’re likely to make.
Additionally, Magento 2 offers native support for adding videos from YouTube or Vimeo. If you want to supplement your products with product videos for better user engagement, you won’t be disappointed with the integrated video support that Magento 2 offers.
Magento 2 Makes SEO Optimization Easy
SEO is one of the most organic and effective online marketing methods for a business. SEO optimized e-commerce websites rank higher in search engine results, earn more consumer trust, and as a result are likely to sell more product. Magento 2 facilitates easy on-site SEO, meaning you can easily optimize the elements of your website for the purpose of SEO.
You can optimize your products according to the search terms that they’re likely to rank for. Other SEO tasks like redirecting URLs, creating sitemaps, and setting up appropriate metadata are also easy to do with Magento 2. An SEO optimized website is bound to reach more people, which is important if you want to keep bringing in new customers for your online store.
Magento 2 Offers Improved Mobile Shopping Experience
A big chunk of the online transactions performed today are via mobile devices. Needless to say, an e-commerce website has to be mobile friendly in order to appeal to those mobile users. Magento 2 is equipped with all the right features to enhance mobile shopping experiences for users. It supports optimal website viewing across various modern mobile devices and browsers. In fact, even the admin panel of Magento 2 is mobile friendly. So it’s the users and merchants alike who get mobile optimized experience with the Magento 2 platform.
Magento 2 marketplace has a collection of themes which are, by default, responsive. If you don’t get a custom made theme for your website, you can still ensure that whatever theme you choose from the marketplace is, at the very least, mobile friendly. A superior mobile shopping experience is something that you absolutely don’t want to compromise with in the current age of Mobile Commerce, or m-commerce. With Magento 2 you don’t have to compromise.
Magento 2 Has a Streamlined Checkout Process
What could be worse for a business than to have interested buyers abandon their shopping carts and not go through with the checkout process? It hurts to lose out on an order after coming so close. Often a complex checkout process is to blame. When customers are on the verge of making a purchase, they should be given the simplest of checkout processes to use. Magento 2 does exactly that.
When a customer arrives at the Magento 2 checkout page, they’ll be asked to enter their email address. If this email address is registered with the website, it means that the customer is already a registered user. Their sending and payment data will be automatically filled out by the system. If a customer is a guest user, they have the option to sign up after placing the order.
The checkout process in Magento 2 can be completed by the customer by filling out just a few forms, all the while going through even fewer steps. This allows the platform to offer better conversion rates and higher revenues.
Magento 2 Offers Unbeatable Performance
Magento 2 is very performance oriented, with the purpose of delivering a smooth, enhanced shopping experience for users. Page loading time is 30% to 50% faster. The platform can handle up to 39% more orders per hour than Magento 1, while also facilitating 66% faster add-to-cart times. Magento 2 is capable of handling 10 million page views in an hour. At the time of checkout, Magento 2 Enterprise Edition can manage 90,000 orders per hour, while Magento 2 Community Edition can manage 50,000 orders per hour.
It’s easy to see that Magento 2 is a powerful platform, capable of supporting high user engagement with the website in many ways. Whether it’s browsing through the collections of products, adding products to the shopping cart, or placing the orders, Magento 2 provides exceptional performance in all of these aspects. Because the websites built with Magento 2 are so high-performing, they are perfectly suited to aid in generating more business.